Market Your Home for Maximum Exposure

Once you've made the decision to sell your home and have selected a REALTOR® to represent you, it's time to work with your agent to market your property so it sells as quickly as possible. Your agent should share a marketing plan with you, but the more you know the process of selling your home, the easier it is to support their efforts.

Pre-Market Tips

The day that your home goes on the market it should be in prime condition and priced right to attract the most potential buyers.

• Work with your agent to determine an appropriate and realistic price based on market conditions and comparable sales.
• Have your house looking pristine by cleaning and removing clutter. Your agent can suggest repairs that should be made to make the home more appealing.
• Provide your agent with any necessary tips or information about your home and community.

What to Expect from Your REALTOR®

Many agents have experience staging homes, and will give you advice and suggestions on how to make your home more appealing. Once your home is looking its best, your agent should market your home in multiple ways:

• Take excellent photos or hire a professional photographer to showcase your home online with attractive pictures.
• List your home on the local Multiple Listing Service and make sure it receives maximum exposure on multiple websites.
• Reach out to other real estate brokers and agents who work with buyers in your price range.
• Showcase your home on various forms of social media.
• Respond quickly and efficiently to all interested parties, and get feedback from all visitors to gauge their interest.

What Your REALTOR® Should Expect From You

While your agent does the heavy lifting when it comes to marketing, as a seller you should support them in several ways:

• Keep your home as clean, neat and odor-free as possible while it is on the market.
• Make your home as available as possible to buyers for showings, no matter how inconvenient it may be to you and your family. Your home won't sell if no one can see it.
• Leave the house when buyers are there, since studies have shown that buyers linger and look more carefully when the homeowners aren't present.
• Lock up your pets or take them away when buyers are visiting, especially during an open house when multiple visitors are expected.
• Provide information for your agent to pass along to potential buyers about any relevant amenities in your neighborhood or nearby your home so they can better appreciate your home's location.

Source: National Association of REALTORS® (Realtor.com)